Last week, we had Apple’s COO answer questions at the Goldman Sachs Technology Symposium. This week, we have Peter Oppenheimer (Apple CFO) answer questions at the Morgan Stanley Technology Conference. There were a lot of questions (from Morgan Stanley’s analyst and the audience) and, honestly, only one of them – the one about Apple TV – was of interest. The rest were your typical analyst questions that received fluffy, high-level answers. There was one interesting question asked by the audience:
Q: Is the content that is coming down to you iTunes, is that full HD content or is it similar to the chopped music, not fully analog TV equivalent? When you download “Pirates,” is it the full equivalent to buying the DVD at your local Costco?
A: It is near DVD quality. I’ve seen it running in our labs, and I can’t tell the difference. It’s an excellent experience from my point of view.
As you know, my biggest question is whether or not Apple with offer HD content on iTunes and the above question is the first time I’ve ever heard someone ask Apple anything remotely close to it. Frankly, the question should have been re-worded to, “Will Apple offer HD content on iTunes for Apple TV?” This is a much more direct question that would yield a direct answer. The question that was asked allowed Peter Oppenheimer to confirm the obvious.
I’m still baffled as to why no one else has asked Apple my question. After all, HD is the future and no one has asked Apple how they will address it.