Koolio

Thoughts & news on technology…well, mostly

How NOT to sell an Apple TV


Are you interested in buying an Apple TV? If so, I bet the first thing you would do is visit an Apple Store so you can demo it and see how it works, how good the video quality is, etc. Well, the good news is the Apple Stores have 3 of them – each connected to a Sony Bravia LCD. Great, right? Wrong.

I went to the Apple Store in Burlington, MA this weekend and watched National Treasure, Heroes, and Pirates of the Caribbean (each for 30 seconds) and the picture quality of all of them was terrible. Of the 3 Apple TVs, the two I tested had the same issues. In fact, the video quality was so bad that, if that was my only experience with an Apple TV, I would NOT buy one.  If the Burlington, MA store is indicative of all Apple Stores, then Apple has a problem.

My Apple TV is connected to a 50″ Panasonic plasma (TH-50PX60U) and the picture quality is 10x better. And, yes, I compared the same TV show (Heroes).

Why is the picture quality so much better on my display? Simple – the LCDs at the Apple Store weren’t calibrated. Sony Bravia LCDs are excellent HDTVs and are known to display a very good picture. I’m guessing they just took the TVs out of the box and set them up using the default picture settings (which you should NEVER do).

It wouldn’t be hard for the Apple Stores to calibrate a TV – all they need is someone who knows how to use a DVD calibration disc. Heck, I’ll be their consultant and travel to all of the Apple Stores to calibrate them…I’d be willing to take payment in the form of cash or Apple products. 😉

To sum it up: Apple needs to calibrate those HDTVs if they want to sell Apple TVs.

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Filed under: Apple, Apple Store, AppleTV, Digital Movies, Video

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